This year I have seen my scene of fashion and beauty hacks change.
I have seriously been more intrested in finding out more about the beauty Industry and the background of these brands.
Being a women of color ( WOC ) the beauty industry has looked over us throughout the years in many ways and it is very frustating but there are tons of brands that do NOW cater to us and not all of them are black owned, which is also a nice start in the right direction. As a lifestyle blogger I want to do my best to help/educate my readers and also myself within this joureny.
In 2017 we all started seeing more of the change of the beauty industry or atleast I did and now in 2018 we have made a bigger impacted because of beauty influeceners and those who aren't afraid to speak up on this sitation.
List Of Best In Beauty in 2018.
Pat Mcgrath Lab - For many years Path Mcgrath was definitely on the radar of one of the best make up artirst because of her different techniques but entering into 2015 is when she took on her own patch and lauched her very own make up line. Being that she caters to all skin tones with her beautiful shadows and lipsticks it is obviuse that she is one of the best in the game.
Fenty Beauty - Created by Rihanna in 2017 Fenty beauty has mastered to up past so many makeup brands when first lauching, Rihanna and her team have created four levels of foundation shades from Light, Medium, Tan to Deep; Also show casing many different Ethnicites in her ads and website. Great Job Rihanna!
Too Faced - I added Too Faced into the conversation because this year they took a step into the right dircetion and collaborated with the beautiful miss Jackie Aina and If you don't know who Auntie Jackie is then where have you been? ( click video ) Too Faced and Jackie Aina came together and added nine, yes NINE! more shades to their very popural Born This Way Foundation, so round of applause to them! Hopefully in 2019 we'll see more amazing things happening with their brand.
Coloured Raine - Created with the goal of encouraging diversity Loraine Dowdy founded this company in 2013 and has been doing great every since, this year alone I have seen Coloured Raine popping up everywhere from youtube videos, Instagram pages & Allure magazine ( one of my favorite ) can't wait to see where Loraine and her brand goes!
The Crayon Case - Raynell Steward HAS DID THAT! This Louisiana native has created an amazing eyeshowdow pallet to be used by " all people " as she stated and shutting down the interent this year with her record breaking $1Mil sales in 90 minutes, Raynell is definitely an entrepreneur who is ready to take on the world.
And in 2019 Nars will be making Naomi Campbell the face of their brand.
As we enter into a new year we are making a major inpack in the beauty industry.
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